Baseball Cards Going Full Circle

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While promoting sports card collecting to adults, card manufacturers lost touch with their original market - the kids. Now there are concerted efforts to bring young collectors back.

Curator of Collections, Card Cyber Museum
Sunday, April 9, 2006

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The billboard that appeared last weekend (April 2006) outside AT&T Park, home of the San Francisco Giants, said "Trade Barry." It looked like one of those message ads paid for by concerned citizens, in this case by fans wanting the Giants to dump controversial slugger Barry Bonds.

If it wasn't immediately apparent that the big sign was the launch of a commercial campaign--to promote collecting and trading baseball cards--that may be because few people really think about baseball cards these days.